I help digital and advertising agencies retain and upsell to their existing clients.

Become an irreplaceable trusted partner , not just a supplier.

The challenge…

As a digital/advertising agency relying uniquely on acquiring new clients to grow your business is unsustainable—it’s like running on a treadmill.

To achieve sustainable growth, you need to invest in retaining your clients and unlocking more value from those relationships.

But here’s the challenge: if your clients see you as just a supplier, you’ll struggle to keep and grow them. To succeed, you need to become their irreplaceable trusted partner.

My firsthand experience client side

I spent 15+ years on the client side as a Marketing Director for brands like McDonald’s, Dixons Carphone and Warner Bros. and during that time I collaborated with over 20 agencies.

I saw firsthand the negative impact of agencies not acting like partners. I’ve been in the meeting rooms where decisions were made about keeping an agency or pitching for a new one. One of the main reasons for moving on? “They are too reactive, we don’t feel challenged.”

Clients want agencies that bring fresh perspectives, anticipate their needs, and act as true strategic partners. Without it, retaining and growing your existing clients becomes nearly impossible.

But let’s be honest, elevating client relationships to this level isn’t easy.

Have you ever felt like

  • Your team is buried in day to day tasks.

    They don’t find the time to think about clients’ long-term goals.

  • Soft skills are missing in your team.

    Building strong client relationships requires specific skills—not everyone has them, and they aren’t always easy to teach.

  • You struggle to step out of your comfort zone.

    Your clients don’t feel challenged, you are not adding unique value to the relationship.

  • Client growth is perceived as sales by your team.

    In reality it should be seen as solving problems for your clients, not selling.

  • Your clients lack clarity.

    And you don’t know how to guide them to define their long term goals.

  • You are just reactive.

    You are good at handling your clients’ daily needs, but you’re not good at anticipating them.

I can help you solve these challenges and make your clients worth twice as much.

Book a discovery call

‘Viola is a fantastic facilitator! My team left the workshop feeling empowered to face new challenges.’

Alistair T., Head of Sales @Amazon