A Different Path.

In 2023 I decided to take a break from corporate life and I pursued a Diploma in Positive Psychology. In this new path I learned how to help people thrive and reach their potential.

My Unique Perspective

Throughout my 15-year career, I worked with over 20 agencies, from media to creative. In those years, I saw firsthand the impact of agencies not acting as true partners.

I’ve sat in the rooms where decisions were made about whether to continue with an agency or move on to someone new. One of the most common reasons for moving on? “They’re too reactive, we don’t feel challenged.”

Clients want agencies that offer fresh perspectives, anticipate their needs, and act as trusted strategic partners. Without this, retaining and growing clients becomes nearly impossible.

My Service

This experience led me to ask myself: how could I leverage my client-side insights to help agencies become irreplaceable partners to their clients?

That’s how my ‘What Clients Really Want’ service was born. It’s designed to help digital advertising agencies shift from supplier to trusted partner. By combining 15 years of client-side experience with my background in psychology, I help agencies retain their clients for longer and drive more business from them.